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People's Champs combines the hottest dance rhythms from West Africa and South America with retro-futurist synth tones, crafting them into indie songs with Stevie Wonder-esque lyrics. With their "crazy ass genre mash ups" (Blakbook), People's Champs' truly original sound is equal parts Sharon Jones, tUnE-yArDs, Os Mutantes, William Onyeabor, and Prince. Critics are calling People’s Champs a “New York supergroup!” (Lucid Culture) and "Well on their way to becoming NYC's de facto Funk and Afrobeat experience" (Deli Magazine).
With feet placed equally in Brooklyn’s thriving indie rock community and it’s renowned retro funk & soul scene, bandleader Alex Asher founded People’s Champs inspired by the idea that music is for everyone: They creatively deliver a unique blend of powerful lyrics and danceable rhythms that relate to people from all walks of life. After rocking big events at The Guggenheim Museum and The MoMA, countless NYC underground parties, and a multiple-year monthly residency at Brooklyn creative music hotspot Barbès, People's Champs is now gearing up to release their first full-length album in May 2015.
The highly anticipated album, recorded half at Converse Rubber Tracks Studio in Williamsburg and half in bedrooms, living rooms and basements all over Brooklyn, has been in the works for over two years. Produced by Ian Hersey of internationally recognized group Rubblebucket, the album will feature nine original tracks. People's Champs' highly danceable single "Humanity", heralded by Deli Magazine as “Ridicuously catchy”, is now available as a digital release.
People’s Champs is an all-star collective featuring some of the most creative and original musicians in Brooklyn. Members of People's Champs have performed internationally with artists including Edward Sharpe and the Magnetic Zeros, Lip Talk, Bajah and Dry Eye Crew, Cuddle Magic and Delicate Steve, among others. People’s Champs feature members of The Superpower Horns, the recording studio horn section for Beyoncé Knowles. They arranged the horn lines on two of Beyoncé’s top albums, her 2013 surprise album ‘Beyoncé’ and her 2011 effort ‘4’. The song “Love on Top”, featuring the horns prominently, won a Grammy Award. When asked about the horn section, Beyoncé recently gushed, “those guys are genius!”